Brand Introduction
Hyatt Place is a globally recognized brand in the hospitality industry, known for providing affordable, high-quality accommodations for business and leisure travelers. Founded in 2006 under the Hyatt Hotels Corporation umbrella, Hyatt Place has quickly established itself as a prominent name in the mid-scale hotel segment. The brand focuses on offering spacious rooms, contemporary amenities, and exceptional customer service in prime locations across the world.
With over 300 locations worldwide, Hyatt Place has built a strong reputation for offering a unique blend of convenience, comfort, and modern design. It is particularly popular among business professionals, families, and international travelers who value comfort and convenience at a competitive price point.
The Hyatt Place brand’s commitment to consistent quality, customer satisfaction, and strategic market positioning makes it a strong contender for anyone looking to enter the hotel and hospitality industry through a franchise model.
Space Requirements
To open a Hyatt Place franchise, the following space requirements are applicable:
| Criteria | Specifications |
|---|---|
| Minimum Area | 25,000 – 30,000 square feet |
| Maximum Area | 40,000 – 50,000 square feet |
| Location Preferences | High-traffic, business-oriented areas, proximity to airports, business districts, and major highways. Urban centers or growing suburban locations with substantial demand for mid-range hotels are ideal. |
| Facility Layout | The hotel should include guest rooms, meeting facilities, a business center, and communal spaces like a 24/7 café, fitness center, and pool (depending on the location and market). |
Investment Requirements
The estimated investment required to open a Hyatt Place franchise includes the franchise fee, property acquisition or leasing, construction, and operational costs. Below is a breakdown of the investment range:
| Expense Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $50,000 – $75,000 |
| Real Estate (Lease/Purchase) | $2,000,000 – $5,000,000 |
| Construction & Setup | $10,000,000 – $15,000,000 |
| Furniture, Fixtures & Equipment | $1,500,000 – $3,000,000 |
| Staffing & Training | $500,000 – $1,000,000 |
| Marketing & Advertising | $200,000 – $500,000 |
| Working Capital | $500,000 – $1,500,000 |
| Total Estimated Investment | $14,250,000 – $25,250,000 |
The investment range depends on various factors, including the location, size of the property, construction costs, and operational expenses. The total investment could vary depending on whether the franchisee opts to purchase or lease the property.
Business Details
Overview of Services
Hyatt Place offers a range of services focused on comfort, convenience, and affordability:
- Guest Rooms: Spacious rooms with modern amenities such as large beds, workspaces, and high-speed internet. Some rooms include kitchenettes for extended stays.
- Food & Beverage: The hotel offers a 24/7 café, including a full-service bar and a selection of breakfast options, including a free hot breakfast for guests.
- Meetings & Events: The brand offers business-oriented meeting rooms and flexible event spaces equipped with modern audiovisual technology.
- Fitness Center: A fully-equipped 24-hour fitness center.
- Amenities: Pool (depending on the location), business center, and free parking.
Target Customer Base
- Business Travelers: Hyatt Place caters to corporate clients seeking efficient, comfortable accommodations for short stays, meetings, and business events.
- Families: With its spacious rooms and affordable rates, Hyatt Place is ideal for family vacations or stays with children.
- International & Leisure Travelers: Travelers from all over the world who seek quality accommodations in central, accessible locations.
- Event Planners: Those looking for venues to host business meetings, conferences, and social events.
Unique Selling Points (USPs)
- Spacious Rooms: Hyatt Place hotels are known for offering larger-than-average rooms with versatile layouts, accommodating both short and extended stays.
- 24/7 Food & Beverage Service: The 24/7 café allows guests to enjoy food, beverages, and snacks at any time of the day or night.
- Business & Leisure Focus: Hyatt Place uniquely blends business-oriented amenities with leisure comforts, making it ideal for a wide variety of travelers.
- Guest-Centric Design: The hotel’s layout and services are designed to make guests feel at home with flexible spaces for work and relaxation.
Franchise Conditions
Prior Experience
- Prior experience in hospitality or management is not required, but candidates with a background in hotel management, business operations, or customer service will find it beneficial.
- Franchisees should demonstrate the ability to manage large-scale operations and be prepared to oversee a team of staff members.
Location Preferences
- Ideal locations include urban centers, business districts, airport areas, and popular tourist destinations.
- The area should have a high demand for mid-scale hotels, with good transportation access, especially to airports and business hubs.
Staffing Requirements
- Management Team: A general manager with prior hospitality experience, preferably in mid-range hotels, and additional staff for operations, housekeeping, front desk, and food services.
- Training: Hyatt Place offers comprehensive training programs to ensure that staff maintains the brand’s service standards.
- Employee Count: Staffing will depend on the size of the hotel, with approximately 40 to 100 employees required, depending on the hotel’s scale.
Financial and Operational Prerequisites
- Franchisees must have access to sufficient capital to meet the investment requirements outlined above.
- The franchisee must adhere to Hyatt Place’s operational guidelines, including maintaining brand standards, customer service excellence, and regular reporting.
- Franchisees must also follow local regulations, including those related to hospitality, zoning, and real estate.
Franchise Benefits
| Benefit | Details |
|---|---|
| Global Brand Recognition | Hyatt Place is part of Hyatt Hotels Corporation, a well-established and trusted global brand known for its quality service and customer satisfaction. |
| High Profit Potential | The mid-scale hotel market is highly profitable, with multiple revenue streams from room bookings, food & beverage sales, and event hosting. |
| Comprehensive Support | Hyatt Place offers ongoing training, marketing support, and operational assistance to ensure the success of franchisees. |
| Exclusive Partnerships | Franchisees gain access to Hyatt’s global partnerships, which include preferred vendor rates, loyalty programs, and marketing platforms. |
| Standardized Systems | Hyatt Place provides standard operating procedures (SOPs), ensuring that all locations offer a consistent, high-quality guest experience. |
Company USPs
- Global Brand Trust: Hyatt Place is trusted globally for providing comfort, quality, and convenience to travelers. Its affiliation with the larger Hyatt Hotels Corporation offers instant recognition and credibility in the hospitality industry.
- Customer Loyalty: Hyatt Place offers a robust loyalty program, encouraging repeat business from both business and leisure travelers.
- Efficient Operations: The Hyatt Place model emphasizes operational efficiency, enabling franchisees to maintain low costs while maximizing guest satisfaction.
- Commitment to Sustainability: Hyatt Place is committed to sustainable business practices, including energy-efficient buildings, waste reduction, and eco-friendly amenities.
No-Guarantee Disclaimer
Hyatt Place does not guarantee specific profit margins, business success, or return on investment (ROI). The information provided is accurate to the best of the company’s knowledge, but it may be subject to change based on market dynamics, local conditions, or operational requirements. Franchisees are encouraged to conduct their own due diligence, seek independent legal and financial advice, and understand the risks involved before entering into a franchise agreement.